Hi, I’m Lilly Crick. I live in Los Angeles with my husband and ad exec Josh, my kids Jake and Lulu, and our pup Clark.

I was one of the first 50 folks who worked at Red Bull in the US and together the 50 of us built what is arguably one of the most iconic brands in the world. I’ve always loved brand building, marketing, and experiential marketing in particular. I’m an ENFP to the CORE and share that trait with other quirky folks like Oscar Wilde, Robin Williams, Kurt Vonnegut, and Mark Twain. We’re creative and quirky and enthusiastic and curious. What does this have to do with candles? Not sure but it’s on-brand, isn’t it?

Well… Hits Like came to life when one of our best friend’s 15-yr old pup passed. We struggled with what to say and we didn’t want to send flowers or even a card. We wanted something that they can enjoy and if nothing else, gave them a house that smelled amazing. At the same time, we couldn’t find a candle on the market that NICE but also fun and funky.

Enter, Hits Like. We thought the phrase “hits like” had so much potential. A smell that can “hit like…” whatever brought you fun memories. From piping hot tea for a friend, or memories of Aspen, apres ski, there were so many possibilities.

As quoted in “Mean Girls”: We’re not like other candles, we’re cool candles.

And we hope you enjoy our candles as much as we do.